Sponsor 360.
A robust, APM-aligned assessment enabling sponsors and senior leaders to gain structured feedback from across their stakeholder community — building self-awareness, surfacing blind spots, and driving superior project and change performance.
Senior project professionals assessed per year
Aligned to APM professional standards
Multi-stakeholder feedback framework
Frameworks: leadership and sponsorship assessments
Effective sponsorship is rare. Feedback on it is rarer still.
Successful change initiatives require effective sponsorship — whether that's a Senior Responsible Officer, programme sponsor, or senior executive accountable for the realisation of business benefits. Effective sponsors also act as a vital support to delivery teams and a critical escalation point for removing organisational obstacles.
Yet most sponsors receive little structured feedback on how well they're performing that role. Without it, blind spots persist, team confidence erodes, and projects stall for reasons that could have been addressed early. Our 360 assessments change that — giving project leaders and sponsors reliable, structured insight from the people who experience their leadership most directly.
A behavioural framework built for project leaders.
We have defined the core behaviours necessary for effective project and change leadership, aligned to the APM's professional standards. The resulting framework is hosted within our self-service online system — enabling an individual to self-assess and draw feedback from a multitude of contributors across their stakeholder community.
APM-aligned framework
Core behaviours defined against the APM's professional standards — ensuring feedback is grounded in recognised leadership criteria.
Self-service online system
Hosted on our online platform, enabling individuals to self-assess and invite feedback from multiple contributor groups with minimal administration.
Multi-contributor feedback
Structured to gather input from peers, direct reports, senior stakeholders and sponsors — creating a 360-degree picture of leadership impact.
Entry and exit reviews
On the UK Government's Project Leadership Programme, entry and exit reviews are used to demonstrate measurable progress across the year-long programme.
Personal Development Planning
The 360 review links directly to our online PDP module — ensuring identified development needs translate into structured action rather than reports that gather dust.
Deployed at scale
We host a bespoke 360 framework for the UK Government's Project Leadership Programme, assessing over 250 senior project professionals each year.
Bespoke 360 feedback for SROs and senior sponsors.
At The Project Academy we develop sponsor capability through our development programmes, supported by our bespoke 360 Degree sponsor assessment. Based on a combination of APM standards and our own expertise, we have developed a robust assessment enabling sponsors to gain feedback from various stakeholders.
Hosted via our online systems, sponsors gain crucial visibility of the behaviours and skills that drive superior project and change performance — leading to improved self-awareness, recognition of strengths, and identification of blind spots.
What sponsors gain
-
01
Feedback from multiple stakeholder groups
-
02
Built on APM standards and TPA expertise
-
03
Improved self-awareness for sponsors
-
04
Recognition of strengths and blind spots
-
05
Linked to development planning
Where Sponsor 360 sits.
The 360 assessments are one of several instruments we deploy across coaching, team development and leadership programmes.
Solution
Behavioural Assessments
The wider behavioural and psychometric toolkit — KAI plus our 360 reviews, Hogan suite, and bespoke instruments.
Solution
Leadership Coaching
1-2-1 coaching that uses psychometrics to surface patterns and accelerate personal change.
Case Study
Project Leadership Programme
KAI consistently rates as the highest-value session on the PLP. 2,000+ leaders have now completed it with us.